bec中级网络广告范文精选12篇【优秀3篇】
bec中级网络广告范文精选12篇 篇一：如何利用网络广告提升销售业绩
随着互联网的快速发展，网络广告已经成为企业推广和营销的重要方式之一。在如此竞争激烈的市场环境中，如何利用网络广告提升销售业绩成为了众多企业关注的焦点。本文将介绍几种有效的网络广告策略，帮助企业实现销售增长。
首先，精准定位目标受众是网络广告的关键。企业需要了解自己的产品或服务的特点，并确定目标受众群体的特征。通过市场调研和数据分析，企业可以确定目标受众的年龄、性别、地理位置、兴趣爱好等信息，从而在网络广告中选择合适的平台和方式进行宣传。例如，如果目标受众是年轻人群，那么可以选择在社交媒体平台进行广告投放；如果目标受众是特定地区的消费者，那么可以选择在当地的媒体网站进行广告投放。通过精准定位目标受众，企业可以最大限度地提高广告的曝光率和点击率，从而提升销售业绩。
其次，创意和内容是提升网络广告效果的关键。在互联网时代，消费者对于广告的忽视和抵触情绪越来越高，因此企业需要通过创意和内容来吸引受众的注意力。创意可以通过独特的设计、有趣的故事和创新的传播方式来实现，从而让广告与众不同，引起受众的兴趣。内容则需要与目标受众的需求和兴趣相匹配，通过有价值的信息和有趣的互动来吸引受众的关注。例如，企业可以通过发布教育性的文章、制作有趣的视频或开展互动的游戏来吸引受众的参与。通过创意和内容的精心设计，企业可以提高广告的点击率和转化率，从而实现销售的增长。
最后，数据分析和优化是网络广告成功的关键。企业需要通过数据分析来了解广告的效果和受众的反馈，从而及时调整和优化广告策略。通过分析广告的点击率、转化率和ROI等指标，企业可以评估广告的效果，发现潜在的问题和机会，并及时采取相应的措施。例如，如果广告的点击率较低，企业可以优化广告的设计和内容，提高受众的兴趣和参与度；如果广告的转化率较低，企业可以优化营销策略和购买流程，提高受众的购买意愿和行动。通过不断地数据分析和优化，企业可以不断提升网络广告的效果，实现销售业绩的增长。
综上所述，通过精准定位目标受众、创意和内容的设计以及数据分析和优化，企业可以利用网络广告提升销售业绩。在竞争激烈的市场环境中，网络广告已经成为企业不可或缺的推广和营销工具，企业需要不断创新和优化广告策略，以适应消费者的需求和市场的变化，从而实现销售的增长。
bec中级网络广告范文精选12篇 篇二：网络广告在品牌推广中的作用
网络广告作为一种新兴的广告形式，已经成为品牌推广不可或缺的一部分。在互联网的时代，消费者的购物行为和消费习惯发生了巨大的变化，网络广告作为一种便捷、高效的宣传方式，为企业提供了更多的机会和挑战。本文将探讨网络广告在品牌推广中的作用，并分析其优势和应用。
首先，网络广告具有广泛的覆盖面和高效的传播效果。随着互联网的普及和技术的进步，越来越多的人使用互联网获取信息和进行购物。通过网络广告，企业可以将品牌信息传递给更多的潜在消费者，实现广告的精准曝光。与传统的媒体广告相比，网络广告具有更低的成本和更高的点击率，可以实现更好的宣传效果。通过精确的定位和投放，企业可以将广告推送给与品牌相关的目标受众，提高广告的点击和转化率，从而实现品牌推广的目标。
其次，网络广告具有互动性和个性化的特点。相比于传统的广告形式，网络广告可以与受众进行更多的互动和参与，增强品牌的用户体验和参与度。通过发布有趣的视频、开展互动的游戏或提供优惠的促销活动，企业可以吸引受众的注意力和参与度，增加品牌的知名度和美誉度。此外，网络广告还可以根据受众的偏好和行为进行个性化的推送，提高广告的匹配度和精准度。通过互动性和个性化的设计，企业可以与受众建立更加紧密的关系，提升品牌的忠诚度和口碑传播效果。
最后，网络广告具有方便、快捷和可追踪的特点。相比于传统的广告形式，网络广告可以随时随地进行投放和管理，节省了时间和人力成本。通过网络广告平台，企业可以根据需要随时调整广告的投放时间、地点和内容，实现灵活的运营和管理。此外，网络广告还可以通过数据分析和追踪工具来评估广告的效果和受众的反馈，帮助企业了解广告的效果和受众的需求，从而及时调整和优化广告策略。通过方便、快捷和可追踪的特点，企业可以提高广告的效果和ROI，实现品牌推广的成功。
综上所述，网络广告在品牌推广中具有广泛的覆盖面、高效的传播效果、互动性和个性化的特点，以及方便、快捷和可追踪的优势。在互联网时代，企业需要充分利用网络广告的特点和优势，创新和优化广告策略，以提高品牌的知名度、忠诚度和销售业绩。只有不断适应消费者的需求和市场的变化，才能在激烈的竞争中脱颖而出，实现品牌推广的成功。
bec中级网络广告范文精选12篇 篇三
bec中级网络广告范文 第一篇
(A为考官，B为一考生，C为另一考生)
A: Now let’s get What’s your name? Where are you from?
B: My name is Li Ming, and I’m from
A: Thank And you? Where are you from?
C: I’m Zheng I’m from
A: Do you work or study here, Miss Zheng?
C: I work as a sales clerk in a foreign
A: What about you, Li?
B: I’m a I study
A: Do you like your major, Li?
B: Yes, I’m very fond of
A: Why?
B: I find biology very interesting and very It helps me understand life forms and nature
A: How about you, Miss Zheng?
C: I like my job very The Sales Department is very important in the I can learn a lot from my work, and my boss treats me very
A: Thank Now I’m going to ask you both some questions about office How many hours do you study each day, Li?
B: I study about 10 hours every
A: What about you, Miss Zheng? How many hours do you work every day?
C: Eight
A: Do you think working overtime is a good thing for a company, Miss Zheng? C: No, I don’t think
A: Why not?
C: Working overtime will cause complaints from employees and ruin their health in the long If the workers develop the habit of working overtime, their efficiency tends to be And that means the company should pay more to
A: What do you think of it, Li?
B: I don’t think overtime work is a good That makes the job very stressful and Of course, it’s understandable to work overtime occasionally when it’s really busy and
A: Li, do you think people in the future will work longer hours or shorter hours? B: I think people will work shorter hours in the
A: Why?
B: With the help of computers, work efficiency will be much higher than Within the shorter hours, they can do the same even more work than what they can do
A: Do you think people will feel free to choose the work hours in the future, Miss Zheng? C: Yes, I suppose
A: Why?
C: Computers have made it possible for people to work at So they may choose to
A: That’s all for the first part of the Now let’s move to the
be
Business Meetings
It is important that ideas and suggestions tabled at formal meeting are voiced at the (0) This is achieved by keeping to the (19) shown on the For example, there is no (20) discussing ideas to do with item six on the agenda when item two has not yet been (21) deviations from the agenda may (22) in confusion among the people at the meeting; they may also (23) concentration if they see something as
To make certain that the meeting proceeds in an orderly fashion, it is therefore useful to (24) some ground First, everyone will need to understand that they must (25) comments to the topic under The Chair can then encourage one person to speak at a (26) , so that any ideas offered can be discussed and (27) that person has finished, someone else can put (28) ideas and so If this procedure is adopted, the participants will be able to follow the various issues in a consistent manner, which will help with the decision-making (29) later It will also (30) the quiet people at meetings get a chance to (31) say, rather than just their more outspoken In (32) , it is often the quiet people at meetings who generate the best ideas, because they are in the (33) thinking before they
19 A structure B direction C order D arrangement
20 A point B worth C need D reason
21 A brought in B dealt with C catered for D taken off
22 A appear B produce C arise D result
23 A lose B fail C miss D drop
24 A form B establish C design D settle
25 A contain B reserve C check D restrict
26 A turn B time C moment D sequence
27A noted B written C regarded D remarked
28 A down B through C away D forward
29 A path B course C process D method
30 A ensure B secure C allow D permit
31 A give B make C have D put
32 A part B reality C contrast D case
33 A custom B routine C practice D habit
《Business Meeting》，商业会议。文章一共两段，第一段说开会要按照日程安排来进行，第二段说开会要尽量让大家发言，尤其是在会议上沉默寡言的人。
19题，这一题可能会选择arrangement。order和arrangement的中文意思也的确很相像。只有看英文的意思来进行理解。Order:A sequence or arrangement of successive 一系列连续事情的安排。因为这里的意思是保持日程表上的安排，日程表上的安排井井有条且有秩序，应该选择order，比arrangement更合适。
20题，there is no point in doing 做什么事情没有意义。
21题，目录2上的事情还没有处理就谈论日程表上的目录6是没有意义的。选dealt with。cater for是迎合的意思。
22题，这种偏差(指前面说的目录2没完就讨论目录6)会导致开会的人产生混乱。选result in，导致。
23题，如果他们认为什么是不相关的，就会注意力不集中。lose concentration是地道标准的说法，参考一个例句：I was absent minded and lose concentration very
24题，建立一些基本规则。地道的用法就是establish the rules。form rules是指表单规则，design rules是指设计规则。
25题，把自己的评论限制在讨论的话题之下。restrict to限制
26题，主席可以鼓励每个人分别说一会。重点在于理解词组at a time的含义：separately in the specified groups or numbers。看一个例句：He took the stairs two at a
27题，这里考察的是note一个不太常见的用法：to give your attention to something by discussing it or making a written record of it。正好和前面动词discuss相对应，而且做笔记这一点也符合会议的特点。不选remark，因为是开会，更多的是发言、讨论、记笔记，而不是评论。
28题，put forward: suggest, propose 提出。
29题，decision-making process，做决定的过程。
30题，这样可以确保沉默的人在会上也能有发言权。用ensure。不是allow和permit，一直都是允许的，只是没有一个保证的程序。
31题，拥有发言权。say在这里是发言权的意思，动词用have。参考牛津高阶词典上的例句：Can't you keep quiet for a minute and let me have my say? / The judge usually has the final
have a say in: To have the right to express one's opinion or cast a vote in a pending
Our boss is friendly and democratic; he always encourages us to have a say in what we will do
32题，in reality在现实中。in contrast对比，in case万一。
33题，往往会上沉默的人能想出好点子，因为他们养成了开口前思考的习惯。in the habit of有什么习惯。固定搭配。
bec中级网络广告范文 第三篇
建立和保持商务联络
1)向人表示问候和对问候的回答;
2)自我介绍;
3)询问对方或介绍自己的身份特征;
4)表达自己喜欢什么、不喜欢什么;
5)发出邀请、接受和拒绝邀请;
6)表示感谢和欣赏;
7)给别人提供方便，接受和拒绝帮助。
谈论工作
1)询问和描述工作任务;
2)询问和介绍公司情况;
3)询问和简要介绍产品;
4)比较不同产品及价格;
5)询问和提出自己的观点;
6)表示同意或反对;
7)提出、接受和拒绝建议;
8)表达需要和要求。
制定计划和安排工作
1)商务会议，安排会议日程和会议议程;
2)商务旅行，预定饭店房间，饭店住宿和结账点菜，进行旅行咨询，预定机票，乘火车旅行，根据指南行路等内容。
bec中级网络广告范文 第四篇
这一课，我们就将讲到展示自我的一些技巧，和如何向他人介绍自己从事的行业、工作单位和部门。在学习的过程中，要注意介词的正确使用和固定搭配呀，这可是本课的重点。
下面，就让我们先来看看本课的重点词汇和句型。预习
colleague 同事
software development 软件开发
Sales Director销售主管
the Accounts Department 会计部
I haven't seen you around before我以前在这儿没见过你。
What do you do (for a living)? 你做什么工作(谋生)?
I work for 我为曼德斯公司工作。
I work at 我在曼德斯公司工作
I'm in 我是搞计算机的。
I'm on the market research 我搞市场调研。
I'm on the Sales 我在销售部工作。
Nice to meet you again! How are you, my dear friend?
昨天，您学会了自我介绍和介绍别人，通过这些方法您可以结识到许多同事。 但是聪明的你一定知道仅仅让别人记住自己的名字是不够的， 还要学会presenting yourself展示自己，在社交中采取positive attitude 积极主动的态度。
下面我们就来看看Peter King 在公司的Annual Party年会中是怎样展示自己的吧。
John: Nice to meet you, What do you do for a living?
Peter: I'm in computer-- software What about you, John?
John: Oh, I work for Manders-in the Personnel Not a bad
Peter: Is that one of your colleagues over there?
John: Yes, that's She works in the Accounts
Let me introduce
听完上面两个人的对话，现在知道如何presenting yourself了吧，
其实工作很能反映一个人的专业和能力，所以在初次见面时谈论工作是个很好的了解对方和展示自己的方法。但是如何问别人的工作情况呢?对话中用 What do you do for a living?
一个非常常用的提问工作的句型。当然，也可以只说What do you do ?
不过，在这里我们要注意的是在谈论工作时，我们通常用一般现在时。
另外living在这儿是_生活，生计_的意思，所以谈到_谋生_就可以用earn one's living
在对话中，您还能见到许多语气词，像well ，Oh等。这样的词能使您的英语听起来很生动。
在别人向您介绍完他的工作后，你还可以加些如：
not a bad / That's 之类评价的话，让别人觉得您在认真地听他的讲话。
下面我们再来听一段关于_展示自己_的讲话：
Peter: Hello, I'm
Sarah: I' I haven't seen you around
Peter: No, I've just started work for I'm in the Software
Sarah: What do you do there?
Peter: Oh, I'm on the software development And you?
Sarah: Well, I've been with Manders for I'm Mr Field's Personal
He's the Sales
Peter: Ah, I haven't met Is he here?
Sarah: Yes, that's Let me introduce 在这段对话中，我们遇到了几个的描述工作关系不同的句型。
如：I'm on the software development (我主要做软件开发工作)
在英语中不同的介词可以表明不同的工作关系。这是中国人往往容易弄错的地方。
但我们一个个来看，你就会发现这其实并不难：
I work for [他们是我的雇主]
I work at [指地点]
I work with [暗含一种合作关系]
I'm in [工作类型或工作关系]
I'm on the market research [工作类型或工作关系]
I'm on the Sales [具体工作地点]
另外，Sarah在对话中还提到一句：
I haven't seen you around ( 我以前从未见过你)。
你一定很熟悉_副词_around，它表示_在附近，周围_。我们再看两个例子：
Look around 向周围看;
travel around the world周游世界。
现在，你学会了询问工作和说明工作关系的几种方法，以及语气词的应用。
下面我们再讲讲如何推动交谈的技巧……哎呀，好象肚子在咕咕地叫耶，原来是supper time了。
好了，这个话题我们就下次再讲吧。Goodbye!
bec中级网络广告范文 第五篇
Dialogue 1
A: Bryant? Hi, I’m Mike from Florence I’ll glad you made it How was your flight?
B: It was pretty bumpy, also a bit long, all together about 5
A: That is a long You had a layover too, is that right? You must be
B: Actually I feel quite I was able to sleep on the
A: Good! Here, let me help you with your Is it your first time to Seattle? I’d be happy to take you around this city and show you the sights tonight if you’re up to
B: That will be very You're too
A: I’ve already made a hotel reservation for you, let's go to the hotel first and drop off your Then, I’d like to have a drink so that we can get better I’ve booked a table at an exclusive restaurant Afterwards, I’ve made arrangements to take you to see the city Seattle’s nightlife can be really quite How does that schedule sound to you?
B: Sounds Thank you for your
Dialogue 2
A: Tom Jones from Lockwood will be coming in this You’ll be going along with the driver to pick him up at the airport when his plane comes in from Remember, he is one of our most important I want you to give him the red-carpet
B: Do you want me to drop him off at the hotel, or do I have to keep him amused this evening as well?
A: What do you think? I want you to treat him like a Take him to one of the fancy restaurants Afterwards, you can follow up with a
B: How much is my entertainment budget then?
A: Just not exceed $800
B: Don’t I’ll give him the VIP Jeeze, I really don’t enjoy myself when I’m entertaining
A: Well, it’s your job, isn’t it? Try to have a more positive attitude, it’s not as bad as you make it out to Hey, while you’re at it, why don’t you invite him to play golf this Saturday as well?
B: No Anything to keep management
bec中级网络广告范文 第六篇
Go across the street 过马路
A: Let’s go across the street for a
B: Okay, sounds very
A:我们过马路走走吧。
B:好的,这主意不错。
Go around the lake 去湖边走走
A: Would you like to go around the lake?
B: Great idea!
A:你想不想去湖边走走?
B:好主意!
How are things going? 怎么样?
A: How are things going recently?
B: Pretty
A:最近怎么样?
B:很好。
How is your family? 家里人好吗?
A: How is your family?
B: They are doing
A:家里人好吗?
B:他们很好。
Let’s go and get some fresh 我们出去呼吸一下新鲜空气吧。
A: After lunch, let’s go and get some fresh
B: Good
A:吃完午饭,我们出去呼吸一下新鲜空气吧。
B:好主意。
bec中级网络广告范文 第七篇
The Myth of the Paperless Office
0 The concept of a paperless office grew with the advance of It was
00 widely been claimed that as email became commonplace, people would stop
34 writing memos, keeping bulky files and bringing piles of paper to the
35 But the reality has in fact been quite the reverse, and paper, having already
36 survived five thousand years of technological change, and has proved remarkably
37 Worldwide, the amount of paper used for each year continues to
38 rise up, although statistics now show a slight reduction in the amount
39 it consumed in the So, has technology failed in its aim to end the use of
40 paper? Max Bray, a business lecturer, thinks office workers still distrust
41 ‘Technology is unreliable in most of people's eyes,’ he 'If you are sent an
42 important email, you are likely to print it, because there is always the
43 fear that it might have get ’ In contrast, Paul Blunt, a marketing
44 manager for desktop products, who says there has been significant progress in
45 automating a wide range of tasks, even though the transition between has been more of an evolution than a
《The Myth of the Paperless Office》，无纸化办公室神话。讲的是新技术对现代办公的影响。
34题，meeting在这里不是特殊指代，只是叙述的一般情况。不需要使用定冠词the。
35题，正确的
36题，和上面的部分联系起来作为一个整体来考虑。paper, having already survived five thousand years of technological change, and has proved remarkably 中间的部分是插入语，可以不考虑，所以完整的应该是paper has proved remarkably resilient。主谓宾非常齐全，and是多余的。resilient是适应力强的，有弹力的。
37题，used在这里是后置定语，修饰前面的paper，意思是每年使用的纸的总数，不需要for。
38题，持续增长，用rise，rise up是起义的意思。
39题，the amount consumed in the UK，consumed也是后置定语，表示英国的消费总量。it多余。
40题，正确的
41题，in most people’s eyes在大多数人的眼里，of多余。
42题，正确的
43题，might have done表示可能已经做了某事，而这里的意思是指电子邮件等可能会被删除，不用have，去掉。
44题，Paul Blunt, a marketing manager for desktop products, who says there has been significant progress。中间的部分是插入成分，不予考虑。完整的是Paul Blunt (who) says there has been significant 主语是人，谓语是says，后面是宾语，成分齐全，who是多余的。
45题，the transition between has been more of an evolution than a 依然是一个完整的句子，成分齐全，transition是主语，has been是谓语，between是多余的。
bec中级网络广告范文 第八篇
Getting the price right
A、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to
B、The key to pricing is to avoid alienating As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price To help staff with this innovation, the company also created a new post of director of pricing
C、Many of today's managers have the benefit of modern technology to help them with Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on
D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on The worst approach is to try to keep the pricing structure secret from Nowadays, that is more likely to lead to lost contracts than large profits
bec中级网络广告范文 第九篇
UNIT 5 Working together
join verb 参加，加入
pension scheme noun 养老金计划或方案
trade union (US labor union) noun 工会
aerospace adjective/noun 航空航天空间，航空航天技术(的)
beverage noun 饮料
chart noun 图表
electronics noun 电子学
sector noun 部门/经济领域
supply verb 供给，提供
tertiary adjective 第三的
board noun 懂事会，理事会
array noun 排列，编队
asset noun资产/有价值的技能、人
branch office noun 分店，支店
civil engineering noun 土木工程
cornerstone noun 奠基石，基础
corporation noun 公司，企业
decade noun 十年
fiscal year noun 财政年度/会计年度
fledgling firm noun新公司/无经验的公司
found verb 建立，创办
innovative adjective 创新的/革新的
link noun 连接(物)
location noun 位置，场所
maintain verb 维持，保养
milestone noun 里程碑，转折点
numerous adjective 许多的，无数的
railroad = railway noun 铁路
spearhead verb 领先/充当先锋
turn of the century 世纪之交
versatile adjective 万能的/多才多艺的
zest noun 强烈的兴趣、热情
abandon verb 放弃，遗弃
abolish verb 废止，废除
assembly line noun 装配线
in bulk 大批
component noun 组成部分/零部件
confine verb 限制
bec中级网络广告范文 第十篇
letter of recommendation 推荐信;letter of reference 推荐信
look on the bright sides of things 看事物的光明面
no kidding 不是开玩笑吧
on the tip of one's tongue 就在舌尖
A: Are you sure you can’t remember the name of that record?
B: It’s just on the tip of my tongue!
quitting time 下课时间
I’m glad it’s almost quitting
take it over 重修
Don failed physics and had to take it
than necessary 比应该的要冷
The lab was cooler than
That’s easer said than 说来容易做来难
There is nothing to 没什么，很容易
I can run this There’s really nothing to
with flying colors 成功
A: How did Ellen do on her American History exam?
B: She passed with flying
You can bet your life 当然
A: Will Smith come to class on time?
B: You can bet your
bec中级网络广告范文 第十一篇
31，benefit concert 慈善音乐会
We need to let everyone know about the benefit concert, but we don’t have much money for
busy signal 占线
I’ve been calling David for the past half hour, but I keep getting a busy
you and me 你我之间，保密
34，call for
打电话找
Tom just called for
The forecast calls for heavy rain again Aren’t you glad we’ll be getting away from this for a week?
It’s probably in the new part of We’ll have to call for
call it a day 就此结束
A: I’m really glad our club decides to raise money for the children’s hospital and most of the people we’ve phoned seemed happy to
B: I Now we’ve gone through all the numbers on our list now, so I guess we can call it a
the check 兑现支票
Have your sister cashed her paycheck?
off 收拾，整理
It’s about time we clear off the
down (雨，雪)下起来
The heavy rain is coming
come in first in the race 比赛第一名
Not only did Jill come in first in the race but she also had her best running time of the
what may 不管怎样
We’ll pick you up tomorrow at come what
bec中级网络广告范文 第十二篇
试题 13
PART TWO
Questions 8-12
l Read the text below about career
l Choose the best sentence from the list on the opposite page to fill each of the
l For each gap 8-12, mark one letter (A-I) on your Answer
l Do not use any letter more than
Career Planning
For many employees, automatic promotion up the ranks of a company is becoming increasingly A new study suggests that, in response, employers need to consider how they can help staff develop their
Employers need to rethink their approach to career management completely, according to the latest research by the Institute of Employment The new study finds that in fact there is little opportunity for inpidual career development in many large (example) Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development to inpidual employees and then simply leave them to get on with (8)
So how should employers help their staff develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher (9) must also ensure that these opportunities are extended to all their staff and not just to selected
Nick Bridges, who is Director of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this (10) One way, he believes, for companies to show how serious they are about inpidual learning is to make it an official part of company practice, as the Bank of Eastern England has (11) This document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their
Another company, British Chemicals, has contracted an independent organisation to help staff with confidential career According to John Yates, the head of Inpidual Learning and Development at British Chemicals, there is an important role for outside agencies to play in the career management He adds that it is company policy for managers to give all staff ‘roadmaps’ which show possible career routes within the company (12) This has worked especially well, he says, for staff who are used to depending on their line managers for
Many large organisations now recognise that career development cannot be regarded in isolation, and must be part of an overall business Human Resources has a real role to play in building a strong workforce which meets a company’s long-term business needs and makes it more
A Its policy statement says that by 20XX, eighty per cent of its staff will have a professional
B His recommendations go even further than that, and he has called for a national debate on the issue of what should be regarded as a career in the
C This change of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through horizontal job
D It points out that employees need to know what the overall company vision is in order to achieve many of
E The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they are not provided with the knowledge and training to do
F They are able to see that, contrary to expectations, jobs in different fields are similar, and they can also see how it is possible to cross over to other
G Its employees are no longer motivated by these factors alone, and the problem today is matching a person’s motivation with the right
H He argues that while Human Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning
I The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel
答案：
