商务英语课文范文29篇【最新3篇】
商务英语课文范文29篇 篇一
Title: The Importance of Effective Communication in Business
Introduction:
In today's globalized business world, effective communication plays a crucial role in the success of any organization. Whether it is within the company or with external stakeholders, clear and concise communication is essential for building strong relationships, solving problems, and achieving business objectives. This article will discuss the importance of effective communication in business and provide some strategies for improving communication skills.
Body:
1. Building Strong Relationships:
Effective communication is the foundation for building strong relationships with clients, customers, suppliers, and employees. By clearly conveying expectations, listening actively, and addressing concerns in a timely manner, businesses can establish trust and loyalty. This leads to long-term partnerships and increased customer satisfaction.
2. Solving Problems:
Miscommunication can lead to misunderstandings, conflicts, and costly mistakes. Effective communication ensures that everyone involved has a clear understanding of the problem, the desired outcome, and the steps needed to resolve it. By fostering open and honest communication channels, businesses can prevent misunderstandings and find efficient solutions to problems.
3. Achieving Business Objectives:
Effective communication is vital for aligning employees' efforts with the company's objectives. Clear communication of goals, expectations, and performance feedback helps employees understand their roles and responsibilities. This clarity fosters teamwork, improves productivity, and ultimately leads to the achievement of business objectives.
4. Enhancing Negotiation Skills:
Negotiation is an integral part of business, whether it is with clients, suppliers, or employees. Effective communication skills are essential for successful negotiation. By clearly articulating interests, listening actively, and finding common ground, businesses can achieve win-win outcomes.
Strategies for Improving Communication Skills:
1. Active Listening: Paying full attention to the speaker, asking clarifying questions, and paraphrasing to ensure understanding.
2. Clarity and Conciseness: Using clear and concise language, avoiding jargon, and organizing thoughts logically.
3. Non-Verbal Communication: Being aware of body language, facial expressions, and tone of voice to convey messages effectively.
4. Feedback: Encouraging open and honest feedback from employees and stakeholders to identify areas for improvement.
5. Technology Tools: Utilizing communication tools such as video conferencing, instant messaging, and project management software to enhance collaboration and efficiency.
Conclusion:
Effective communication is a vital skill for success in business. It helps build strong relationships, solve problems, achieve business objectives, and enhance negotiation skills. By implementing strategies for improving communication skills, businesses can create a positive and productive work environment, leading to increased profitability and success.
商务英语课文范文29篇 篇二
Title: The Role of Intercultural Communication in Global Business
Introduction:
As businesses expand globally, the importance of intercultural communication becomes evident. Intercultural communication refers to the interaction between individuals from different cultural backgrounds. In a global business context, understanding and effectively communicating across cultures is crucial for building successful relationships, expanding market reach, and avoiding misunderstandings. This article will explore the role of intercultural communication in global business and provide some strategies for improving intercultural communication skills.
Body:
1. Building Successful Relationships:
Intercultural communication allows businesses to understand and appreciate the values, beliefs, and behaviors of individuals from different cultures. By demonstrating cultural sensitivity and adapting communication styles, businesses can build trust and rapport with international clients, customers, and partners. This leads to successful business relationships and increased opportunities for collaboration.
2. Expanding Market Reach:
In today's interconnected world, businesses have access to global markets. However, to effectively penetrate these markets, understanding the cultural nuances and preferences of the target audience is essential. Intercultural communication enables businesses to tailor their marketing messages, products, and services to meet the specific needs and expectations of different cultural groups.
3. Avoiding Misunderstandings:
Cultural differences can often lead to misunderstandings and misinterpretations. By developing intercultural communication skills, businesses can avoid these pitfalls. This includes understanding non-verbal cues, being aware of cultural norms and taboos, and adapting communication styles to suit different cultural contexts. By doing so, businesses can prevent misunderstandings and foster effective communication.
Strategies for Improving Intercultural Communication Skills:
1. Cultural Awareness Training: Providing employees with training on cultural differences, norms, and customs to enhance their understanding and appreciation of different cultures.
2. Language Skills Development: Investing in language training programs to improve employees' ability to communicate effectively in different languages.
3. Cross-Cultural Collaboration: Encouraging employees to work on cross-cultural teams, fostering collaboration and learning from diverse perspectives.
4. Cultural Sensitivity: Promoting cultural sensitivity within the organization, respecting and valuing diverse cultural backgrounds and perspectives.
5. Cultural Immersion: Encouraging employees to immerse themselves in different cultures through travel, cultural exchange programs, and exposure to different cultural experiences.
Conclusion:
In the global business landscape, intercultural communication plays a vital role in building successful relationships, expanding market reach, and avoiding misunderstandings. By understanding and effectively communicating across cultures, businesses can thrive in diverse markets and create meaningful connections with international stakeholders. Implementing strategies for improving intercultural communication skills is essential for businesses to navigate the complexities of the global business environment.
商务英语课文范文29篇 篇三
商务英语课文范文 第一篇
Tuesday
Dear Xiao Wang:
I wonder if I could borrow your electronic dictionary for a few days. Now I am translating some important articles. There are many new words which I have to look up the dictionary usually. I just have a paper dictionary but of course it’s not as convenient as the electronic one, which has a bad effect upon my velocity of my translating. So I think your electonic dictionary is more suitable for me to complete my work. I promise that I must be very careful of your dictionary and make no damage done on it. Thank you very much!
Yours ever
Sam
商务英语课文范文 第二篇
Charm of intonation
Answering a phone in a clear and pleasant tone can show the speakers professional demeanor and amiable your partner cant see your face, your joy or irritation will come through your you call, your tone should be smooth, soft and serene. Then, if you can talk to each other with a smile, it will make your voice more friendly and chew gum or eat while youre on the phone.
Decent questions and answers
The call should be answered immediately after the second bell rings
When the other party should take the initiative to identify the company or the name of the Department and its name, should not pick up the phone asked: “ Hello, who are you looking for? ” also, to call people need to leave a message should be clear to report the name, unit number, and a message in simple end of the telephone conversation, usually made by the calling party, then politely said goodbye to each matter what the reason for the telephone call, the party shall be responsible for the redial.
Telephone Message
In business complaints, it is most common to fail to return calls in a timely order not to lose every opportunity to clinch a deal, some companies even make telephone calls to be within an hour of the provisions of the within 24 hours of the phone message to reply, if you call back, just in case the other party is not in, but also to leave a message, indicating that you have called you really cant call back personally, you should trust someone else.
Pay attention to jet lag
Before making a call, make sure the difference between the time difference and the working hours of each country. Dont make a phone call on the day off so as not to influence the rest of the not to call home even if the customer has told you the phone number at home.
Use the telephone properly
In America you can sell the goods to a person be strangers to each other by telephone, while in Europe, Latin American and Asian countries, telemarketing or on the phone for a long time to talk business on the best way to develop good business relationships is to negotiate face to face with customers, while the telephone is mainly used to arrange course, once the two
商务英语课文范文 第三篇
Dear Mr. XXX,
We learn from ABC Co. ltd., New York that you are a leading exporter in your country. We are, at present, very much interested in importing your goods and would appreciate your sending us catalogue, sample books or even samples if possible.
Please give us detailed information on CIF Guangzhou prices, discounts, and terms of payment.
Should there be any items new to the . market, kindly let us know and send samples if available.
We hope this will be a good start for a long and profitable business relation, and we assure you of our close attention to your offers.
Sincerely,
商务英语课文范文 第四篇
Replying to an enquiry Ex 7: Sample answer: (219words)
Dear Mr Zampieri
With reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.
Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such as conversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.
A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.
As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.
To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.
A Cut Above looks forward to hearing from you.
Yours sincerely
Sinead Welsh
商务英语课文范文 第五篇
Reports
Resource Planning Manager: Assessment ofSuitability for Home-based Working
Introduction
The purpose of this report is to assess the suitabilityof my position as Resource Planning Manager forhome-based working.
Findings
My working pattern and that of my colleagues variesfrom week to week. During certain periods a large proportion of my time is spent doingfieldwork. This is followed by office-based work collating and recording the data collected. Oncethe results have been recorded, I proofread the colour copies of all reports and maps.
As regards communication with colleagues, department meetings are held once a fortnight. Atall other times, the inpidual members of the team communicate either face-to-face or byphone, depending on their location. Apart from official meetings, the same results can beachieved whether I am in the office or working elsewhere.
Conclusion
It is clear that I would be able to undertake the same duties while working from home for a largeproportion of my time. Clearly, some days would be spent in the office for face-to-facecommunication with colleagues. It would also be necessary to use the technical facilities ofthe office at times. However, in order to be able to work effectively from home, I would needto be provided with a networked computer and printer.
Recommendations
I would suggest that I should be given the necessary equipment to work partially from homefor a trial period. After this time, further consultation should take place in order to reassessthe situation.
商务英语课文范文 第六篇
Dear Sir,
We are interested in buying large quantities of steel screws in all sizes.
We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England. It would also be appreciated if you could forward samples and your price-list to us.
We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.
We look forward to hearing from you by return E-mail.
Sincerely,
Xxx
商务英语课文范文 第七篇
Dear Sir: June 15, 2001
We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.
Truly
商务英语课文范文 第八篇
Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)
People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners.
Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, xxxShow me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatment of employees is passed along from the top.xxx
The Solution
Most behavior that is perceived as disrespectful, discourteous or abrasive is unintentional, and could have been avoided by practicing good manners or etiquette. We've always found that most negative experiences with someone were unintentional and easily repaired by keeping an open mind and maintaining open, honest communication. Basic knowledge and practice of etiquette is a valuable advantage, because in a lot of situations, a second chance may not be possible or practical.
There are many written and unwritten rules and guidelines for etiquette, and it certainly behooves a business person to learn them. The caveat is that there is no possible way to know all of them!
These guidelines have some difficult-to-navigate nuances, depending on the company, the local culture, and the requirements of the situation. Possibilities to commit a faux pas are limitless, and chances are, sooner or later, you'll make a mistake. But you can minimize them, recover quickly, and avoid causing a bad impression by being generally considerate and attentive to the concerns of others, and by adhering to the basic rules of etiquette. When in doubt, stick to the basics.
The Basics
The most important thing to remember is to be courteous and thoughtful to the people around you, regardless of the situation. Consider other people's feelings, stick to your convictions as diplomatically as possible. Address conflict as situation-related, rather than person-related. Apologize when you step on toes. You can't go too far wrong if you stick with the basics you learned in Kindergarten. (Not that those basics are easy to remember when you're in a hard-nosed business meeting!)
This sounds simplistic, but the qualities we admire most when we see them in people in leadership positions, those are the very traits we work so hard to engender in our children. If you always behave so that you would not mind your spouse, kids, or grandparents watching you, you're probably doing fine. Avoid raising your voice (surprisingly, it can be much more effective at getting attention when lower it!) using harsh or derogatory language toward anyone (present or absent), or interrupting. You may not get as much xxxairtimexxx in meetings at first, but what you do say will be much more effective because it carries the weight of credibility and respectability.
The following are guidelines and tips that we've found helpful for dealing with people in general, in work environments, and in social situations.
It's About People
Talk and visit with people. Don't differentiate by position or standing within the company. Secretaries and janitorial staff actually have tremendous power to help or hinder your career. Next time you need a document prepared or a conference room arranged for a presentation, watch how many people are involved with that process (you'll probably be surprised!) and make it a point to meet them and show your appreciation.
Make it a point to arrive ten or fifteen minutes early and visit with people that work near you. When you're visiting another site, linger over a cup of coffee and introduce yourself to people nearby. If you arrive early for a meeting, introduce yourself to the other participants. At social occasions, use the circumstances of the event itself as an icebreaker. After introducing yourself, ask how they know the host or how they like the crab dip. Talk a little about yourself- your hobbies, kids, or pets; just enough to get people to open up about theirs and get to know you as a person.
Keep notes on people. There are several xxxcontact managementxxx software applications that are designed for salespeople, but in business, nearly everyone is a salesperson in some capacity or another. They help you create a xxxpeople databasexxx with names, addresses, phone numbers, birthdays, spouse and children's' names; whatever depth of information is appropriate for your situation.
It's a good idea to remember what you can about people; and to be thoughtful. Send cards or letters for birthdays or congratulations of promotions or other events, send flowers for engagements, weddings or in condolence for the death of a loved one or family member. People will remember your kindness, probably much longer than you will!
商务英语课文范文 第九篇
Dear Mr. XXX,
You are recommended to us by Bank of China in New York that you are one of the leading sportswear dealers. Right now, we are particularly interested in importing various ranges of sportswear.
We are large dealers in textiles here and believe there is a promising market in our area for moderately priced sportswear.
It would be helpful if you could send us your latest catalogue and price list. If the quality of the goods comes up to our expectation and the delivery date is acceptable, we can probably let you have regular orders.
We are looking forward to your earliest reply.
Sincerely,
商务英语课文范文 第十篇
Good morning, Dear Professors:
It’s my honor to be here to introduce myself to you. My name is , I come from ,the capital of Province. I graduated from the Mathematics department of Zhengzhou University in July , was born in an ordinary family, and my parents are f . My is a teacher , working in university of Technology .
My family were delighted with my becoming a fresh man in September I had a wonderful time at the Zhengzhou University in the next 7 years. Luckily, I obtained the bachelor and master degree , and my ability of self-learning , logical thinking and logical reasoning have been greatly improved at the same time.
In the past years, I’ve worked at college as a teacher. During my work career, I found my professional knowledge gradually sneak away from I have to go back to my study. Now I realize my specialty and what I really ’s the place where I can make my dream come true. Thank you very much.
商务英语课文范文 第十一篇
A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:
Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.
Certain employees feel under-challenged. The company is clearly not exploiting its human resources.
There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.
Recommendations
We strongly recommend the following measures:
An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficiently
A review of the current salary structure involving the comparison with similar organisations
It is also essential to investigate and take action regarding the communication in the Production and Sales Department.
商务英语课文范文 第十二篇
Dear Mr. Sun：
We thank you for your letter of the 23rd August requesting addresses of possible agents for your products.
On the attached list we have given names and addresses of three firms who in our opinion would be able to provide you with the required services, and would be interested in your proposition.
Very truly yours.
Oscar Olender
Executive Chairman
Attachment
商务英语课文范文 第十三篇
Gentlemen：
This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.
We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.
We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements， if necessary. We can assure you， however， that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.
Please accept our apology for this delay and thank you for your understanding.
商务英语课文范文 第十四篇
Dear
Thank you for your kind letter regarding your exceptional treatment by one of our employees.
A copy of your letter has been forwarded to the personnel department and will be included in the employees file. So seldom is it that a customer takes the time to write a letter of appreciation,that I feel moved to reward your initiative. Please accept the enclosed certificate,which,when presented,will entitle the bearer to a ten percent discount on the merchandise being purchased at that time.
This is but a small token of our appreciation of customers such as you,upon whose satisfaction we have been allowed to grow and prosper in this highly competitive marketplace. Again,on behalf of our entire organization, a heart-felt thank you.
商务英语课文范文 第十五篇
Electronic mail,or e-mail for short,is an entirely new way of communication by means of fast,inexpensive,highly efficient and convenient,e-mail is so popular in developed countries that it is difficult to imagine modern life without it.
Nowadays, millions of computers all over the world have been connected to form a global network called can send or receive by e-mail a variety of information and documents such as letters,papers, video and audio files to anyone in over 170 countries in a short harriers are not a problem, because internet software is capable of translating your mail into whatever language you want. you can also store,,edit,compile and search your e-maih most importantly,e-mail helps us overcome space and time limitations in communication.
With the rapidly growing popularity of computers and the fast expansion of the information highway,wider and wider applications of internet e-mail will be developed and e-mail will soon become an indispensable means of communication.
商务英语课文范文 第十六篇
good morning, my name is jack, it is really a great honor to have this opportunity for a interview, i would like to answer whatever you may raise, and i hope i can make a good performance today, eventually enroll in this prestigious university in september. now i will introduce myself briefly,i am 21 years old,born in heilongjiang province ,northeast of china,and i am curruently a senior student at beijing XX major is packaging i will receive my bachelor degree after my graduation in the past 4 years,i spend most of my time on study,i have passed CET4/6 with an ease.
And i have acquired basic knowledge of packaging and publishing both in theory and in practice. besides, i have attend several packaging exhibition hold in Beijing, this is our advantage study here, i have taken a tour to some big factory and company. through these i have a deeply understanding of domestic packaging industry. compared to developed countries such as us, unfortunately, although we have made extraordinary progress since 1978,our packaging industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkard. but i have full confidence in a bright future if only our economy can keep the growth pace still.
I guess you maybe interested in the reason itch to law, and what is my plan during graduate study life, i would like to tell you that pursue law is one of my lifelong goal,i like my major packaging and i won't give up,if i can pursue my master degree here i will combine law with my former education. i will work hard in thesefields ,patent ,trademark, copyright, on the base of my years study in department of p&p, my character?
I cannot describe it well, but i know i am optimistic and confident. sometimes i prefer to stay alone, reading, listening to music, but i am not lonely, i like to chat with my classmates, almost talk everything ,my favorite pastime is valleyball,playing cards or surf online. through college life,i learn how to balance between study and entertainment. by the way, i was a actor of our amazing drama club. i had a few glorious memory on stage. that is my pride.
商务英语课文范文 第十七篇
Dear
Thank you for yourorder. At this time we cannot fill your order due to an unexpectedshipment delay from our overseas suppliers.
We will hold yourorder for arrival of the merchandise， and ship shortly thereafter. Unfortunately， we cannot provide you with a specific shipping date at this time.
Thank you for youranticipated patience in this matter.
商务英语课文范文 第十八篇
Facing Business Challenges at Holiday Inn Worldwide
Sending Invitations Across the Globe
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosepe .
But in the 1990s this icon of the . highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the perse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated . market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the perse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.
Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas . and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, ., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
商务英语课文范文 第十九篇
Dear
The [product name and model number] that you mailedto us for repair was received on [date] We will bereturning it to you as soon as the necessary adjustments are made.
We are sorry that youexperienced a problem with our product and want to thank you for purchasing a[name of product]
商务英语课文范文 第二十篇
包装Packing
Forward Bicycle Co. Ltd
987 Jiangnan Road, Kunshan, Jiangsu, China
Tel： (0520) 500000 Fax ： (0520) 500001 Zip Code： 215300
February 1, 199#
Gulf Commercial Center
P. O. Box 376
Abu Dhabi
U. A. E
Attention ： Mr. Y. Mohammed
Dear sirs,
The 12,000 cycles you ordered will be ready for dispatch by 17th December. Since you require them for onward shipment to Bahrain, Kuwait, Oman and Qatar, we are arranging for them to be packed in seaworthy containers.
Each bicycle is enclosed in a corrugated cardboard pack, and 20 are banned together and wrapped in sheet plastic. A container holds 240 cycles; the whole cargo would therefore comprise 50 containers, each weighing 8 tons. Dispatch can be made from our works by rail to be forwarded from Shanghai harbour. The freight charges from works to Shanghai are US$80 per container, totally US$ for this cnsignment, excluding container hire, which will be charged to your account.
Please let us have your delivery instruction.
商务英语课文范文 第二十一篇
Dear
This is to inform youthat we have carefully reviewed your estimate on the parking lotrefurbishing. We are planning to contract with you for this work.
We are unable to letthis contract immediately， as finalapproval of expenditures of this nature must come from the head office in NewYork.
Dear
We have received yourletter acknowledging receipt of the items we mailed to you and noticing us tocancel shipment of your order for those items which are back ordered.
We will be issuing youa refund as soon as we have completed the necessary paperwork for your account.
We would like to takethis opportunity to thank you for shopping through [name] Our new [specify] catalogshould be arriving at your home shortly， and I believe you will be pleased by some of the beautiful choicesour buyers have made this season.
Thank you for yourpatience and understanding and for providing us with the opportunity to be ofservice to you.
商务英语课文范文 第二十二篇
Dear
After checking with all of our other stores in the area，I regret to inform you that I have been unable to locate another [item requested] for you.
If you would like me to place a special order， I would be most happy to do so. Normally， it takes between four to six weeks to receive merchandise ordered in this manner. If this is your desire， please call me at your convenience at [telephone and extension].
On behalf of [name of firm] I would like to thank you for shopping at our store and if there is any way that we can be of further assistance to you， please let us know.
商务英语课文范文 第二十三篇
Good afternoon .I am of great hornor to stand here and introduce myself to you .First of all ,my english name is ...and my chinese name is ..If you are going to have a job interview ,you must say much things which can show your willness to this job ,such as ,it is my long cherished dream to be .
and I am eager to get an opportunity to do...and then give some examples which can give evidence to .then you can say something about your hobbies .
and it is best that the hobbies have something to do with the job.
What is more important is do not forget to communicate with the interviewee,keeping a smile and keeping your talks interesting and funny can contribute to the success.
I hope you will give them a wonderful speech .Good luck to you !
商务英语课文范文 第二十四篇
Look at the letter below. Rewrite it as an inpidual letter to a customer - which would certainly be necessary if the customer had ordered ten items at this price and not just one.
The first lines are done for you below.
Dear Customer：
We regret that your order is being returned to you due to the reason(s) checked below. Unfortunately， prices of equipment are constantly changing and these changes are often not reflected in our advertising due to the months between preparing advertising copy and its publication.
Shipping and handling are also variable， so please include the proper charges if that
From time to time items are discontinued and， though this is beyond our control， we will be happy to suggest products which are suitable. Please give us a call on our inquiry line (304) 739-8723.
Thank you for your patience， and we hope to serve you when the problem with your order noted below is corrected.
(_) Item requested is no longer available.
(_) Item requested is not yet available
(_) Invalid credit card number. Please check your card.
(_) Insufficient postage and/or handling. Please add $____ for shipping.
(*) Price change. The new price is $
(_) Other：_________________________________
Additional notes： The product has been upgraded - the new version performs better than the original version， which has been discontinued.
Begin your letter like this：
12 April 19——
Dear Mr Stafford，
Your order #767 999 for ten CX 99 processors
I am sorry to inform you that we have been unable to process this order and I am returning it to you for your attention.
商务英语课文范文 第二十五篇
Good morning, my name is jack, it is really a great honor to have this opportunity for a interview, I would like to answer whatever you may raise, and I hope I can make a good performance today, eventually enroll in this Pstigious university in September.
Now I will introduce myself briefly,I am 21 years old,born in Heilongjiang province ,northeast of china,and i am currently a senior student at Beijing XX major is packaging I will receive my bachelor degree after my graduation in the past 4 years,I spend most of my time on study,I have passed CET4/6 with a ease. And I have acquired basic knowledge of packaging and publishing both in theory and in practice. Besides, I have attend several packaging exhibition hold in Beijing, this is our advantage study here, I have taken a tour to some big factory and these I have a deeply understanding of domestic packaging industry.
Compared to developed countries such as us, unfortunately, although we have made extraordinary progress since 1978,our packaging industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkward. But i have full confidence in a bright future if only our economy can keep the growth pace still. I guess you maybe interested in the reason itch to law, and what is my plan during graduate study life, I would like to tell you that pursue law is one of my lifelong goal,I like my major packaging and I won't give up.
I can not describe it well, but I know I am optimistic and confident. Sometimes I Pfer to stay alone, reading, listening to music, but I am not lonely, I like to chat with my classmates, almost talk everything ,my favorite pastime is
volleyball,playing cards or surf online. Through college life,I learn how to balance between study and entertainment. By the way, I was a actor of our amazing drama club. I had a few glorious memory on stage. That is my pride.
商务英语课文范文 第二十六篇
Dear Sir: May 1, 2001
Inquiries regarding our new product, the Deer Mountain Bike, have beden coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.
Yours faithfully
商务英语课文范文 第二十七篇
GUARANTEE
FOR VALUE RECEIVED， the undersigned hereby guarantee absolutely and payment of the within Note and agree to pay all cost of collection，legal expenses and attorneys' fees， incurred or paid by the holder of the within Note in the collectionand/or enforcement of said Note and the enforcement of this Guaranty.
No renewal orextension of said Note， no release orsurrender of any security for said Note or this Guaranty，no release of any person primarily or secondarily liable on saidNote(including any maker， endorser or guarantor)，no delay inthe enforcement of payment of said Note or this Guaranty and no delay oromission in exercising any right or power under said Note on this Guarantyshall affect the liability of any of the undersinged hereunder. The waives presentment， protest，demand， notice of dishonor ordefault， notice of acceptanceof this Guaranty and notice of any kind with respect to said Note or this Guarantyor the performance of the obligation under said Note or Guaranty.
________________________(SEAL)
________________________(SEAL)
商务英语课文范文 第二十八篇
商务英语考试证=中，掌握写作技巧，可以帮助自己在商务英语中级作文考试中拔得头筹。下面介绍商务英语中级作文范文，希望可以帮助到大家。
Dear Sirs,
We have received your letter dated April5 and very much regret the difficulties you are having with the electronic counters supplied to your order No. 865
All our counters are made to be identical in design and performance and it is difficult to understand why some of those sold to your customers should have given trouble. From what you said it would seem that a number of the counters included in the latest batch escaped the examination we normally give to all counters in our inspection deparment, where each counter is inpidually examined before being passed into store.
We understand your problem, but regret that we cannot accept your suggestion to take back all the stock unsold from the batch about which you complain. Indeed, there should be no need for this since it is unlikely that the number of faulty counters can be very large. Of course we will be glad to replace any counter found to be unsatisfactory, and we are prepared to allow you a special discount of 5% to compensate for your trouble on this particular batch.
We trust you will accept this as being a fair and reasonable solution of this matter.
Yours faithfully,
Peter Wood
商务英语课文范文 第二十九篇
Dear
Thank you for your comments.
A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.
We value our readership and are proud to have you as a member of our family of subscribers.
