中级商务英语【最新3篇】

中级商务英语 篇一

如何在商务会议上有效地发表演讲

在商务领域，参加会议并发表演讲是非常常见的。无论是在公司内部还是与合作伙伴的会议上，一个出色的演讲能够帮助你展示自己的专业知识和领导才能。然而，很多人在面对公众和高压环境时会感到紧张和不安。下面是一些技巧，可以帮助你在商务会议上有效地发表演讲。

首先，准备充分。在演讲前，你应该对演讲的主题进行深入研究，并了解自己要传达的信息。确保你对该主题有足够的了解，并能够回答可能提出的问题。此外，你还应该准备一个详细的演讲提纲，以确保你的演讲结构清晰、条理分明。

其次，适应观众。在商务会议上，你的观众可能来自不同的背景和领域。因此，你应该调整你的演讲方式和措辞，以确保你的信息能够被理解和接受。如果你的观众主要是非英语母语人士，你应该使用简单的语言和清晰的表达来传达你的思想。

第三，注意演讲技巧。在演讲中，你应该注意语调、语速和肢体语言。语调和语速应该适中，以确保你的观众能够听清楚你的讲话，并能够理解你的信息。肢体语言也是非常重要的，它可以帮助你更好地传达你的观点和情感。

最后，从经验中学习。每次演讲后，你应该反思自己的表现并寻找改进的方法。问问自己哪些方面需要提高，哪些方面做得不错。你还可以向身边的同事和朋友征求他们的意见和建议，以帮助你提高你的演讲技巧。

总之，在商务会议上发表演讲是一个展示你的能力和才华的机会。通过充分准备、适应观众、注意演讲技巧和不断学习改进，你将能够在商务会议上有效地发表演讲，取得成功。

中级商务英语 篇二

如何有效地进行商务谈判

商务谈判是商业领域中非常常见的活动。无论是与合作伙伴进行合同谈判，还是与客户讨论价格和交货条件，一个成功的商务谈判可以为你的企业赢得更好的交易和合作机会。下面是一些技巧，可以帮助你在商务谈判中取得更好的结果。

首先，准备充分。在进行商务谈判之前，你应该对谈判的主题和目标进行深入研究。了解对方的需求和利益，以及自己的底线和优势。你还应该准备一份详细的谈判计划，包括你的谈判目标、策略和谈判的步骤。

其次，掌握良好的沟通技巧。在商务谈判中，良好的沟通是非常重要的。你应该清晰地表达自己的观点和利益，并倾听对方的意见和需求。使用积极的语言和姿态，以建立互信和合作的氛围。

第三，灵活应对。商务谈判往往是一个动态的过程，双方可能会在谈判中调整自己的立场和要求。在面对这种情况时，你应该保持灵活，并根据谈判的进展做出相应的调整。寻找双赢的解决方案，以满足双方的利益和需求。

最后，谈判技巧和策略。在商务谈判中，你可以使用一些谈判技巧和策略，以增加你的成功机会。例如，你可以使用开放式问题来引导对话，提出合理的建议来推动谈判进展，和对方建立良好的关系来增加合作的可能性。

总之，商务谈判是一个关键的商业活动，可以为你的企业创造更好的商机和合作机会。通过准备充分、掌握良好的沟通技巧、灵活应对和使用谈判技巧和策略，你将能够在商务谈判中取得更好的结果。

中级商务英语 篇三

中级商务英语

Unit 1
Project Reporting
Tense Review
Focus: Two colleagues discussing the progress of a marketing campaign
1. Listening

1.1 Information transfer
Listen to the dialogue in which two colleagues discuss the progress of a marketing campaign. As you listen, complete the key for the project planner below.
请见附图1-1

1.2 Communication
In the listening extract, the speakers had a clearly defined relationship-boss/subordinate. What made this so clear?

2. Presentation
In the dialogue, the speakers used a range of tenses to talk about different events:
l The Past Simple
l The Pr

esent Perfect
l The Present Simple
l The Present Continuous
l Future forms with ‘will’ and ‘going to’.

We can position the tense usage on a time continuum:
请见附图1-2

Look in detail at how these tenses are used:

2.1 The Past Simple
This tense can be used to describe a state, or an event or a series of events which took place clearly in the past.
For example:
We ran the market test for 2 months, until the middle of November.
What were the results like?... sales reached their target.

2.2 The Present Perfect
This tense is used when we refer to an event or time period which is unfinished. It is not used when a past time (e.g. last week/last year/when we started/at the beginning) is stated.
For example:
So what has gone wrong? (e.g. since then/in the meantime/recently)
Basically we ’ve had problems... scaling up for the national launch has been much more difficult... e.g. until now)

2.3 The Present Simple
This tense is commonly used when we refer to states, events or activities which are characteristic of the present but which do not take place in any defined time period. Here, it is often used with verbs of perception (e.g. to think, to feel, to look, etc.).
(Note that verbs of perception are rarely expressed using the Present Continuous.)
For example:
It seems that they’ve run into difficulties...

2.4 The Present Continuous
This tense is used when we refer to an event which is current or temporary.
For example:
At the moment, we’re working on some new promotion literature,...
We’ve having to update it.

2.5 Future forms
There are several verb forms which are used when we refer to future events.
For example:
We’re going to hold both national and local press...
... promotion literature, which will be used in...

[color=red]Listening Task
A: OK, let’s go back to the original plan and see where we have got to. The preliminary market test was due to start last September, is that right?
B: Yes, that’s right. We set up a small-scale trial in the North. We ran the market test for 2 months, until the middle of November.
A: And what were the results like?
B: Very encouraging. Sales reached their target and generally consumer reaction was good.
A: So what was the next step?
B: Well, as you know, the plan was to move to a national launch fairly quickly. We had planned January this year for a major TV advertising campaign.
A: So what’s gone wrong?
B: Basically, we’ve had problems in production. It seems that scaling up production for a national launch has been much more difficult than expected.
A: That’s ridiculous. We had no problems with production during the test market phase.
B: I know, but that was on a much smaller scale. It seems that they’ve run into difficulties with the tooling for the machines-you’ll have to talk to Brian about that.
A: I don’t want to talk to Brian. I want you to tell me where we stand.
B: Of course. We now have a launch date for early next month-May 5th. The TV advertising will start the weekend before on 2nd May. At the moment, we’re working on some new promotion literature, which will be used in the shops.
A: I thought you finished that ages ago.
B: Yes, that’s true. But because of the delay on the launch date, we’re having to update it.
A: I see.
B: So, besides the launch advertising and promotion campaign, we are going to hold both national and local press conferences so that we maximise the media coverage during the launch phase.
A: When are they due to take place?
B: Next week actually, on 15th and 16th April.
A: Right, I must go now, but keep me up-to-date with developments.
B: I certainly will.[/color]

3. Controlled practice
Complete the following dialogue by putting the verbs in brackets in the right tense.
A: When _____________ the project ____________ (start)?
B: It ___________ (begin) at the end of last year.
A: What _______ the results _______ (be) like so far?
B: Rather disappointing. We _________ (hope) to reach our targets before now.
A: How ___________ you ________ (account) for these results?
B: It ________ (be) difficult to say. The retailers ___________ (think) the product is over-priced.
A: Really?
B: Yes. As you ______ (know), this product ______ (target) at the 30-40 age group. I ______ not ______ (think) it _______ (reach) them.
A: So what ___________ you _________ (do) about it?
B: We ______ just _________ (commission) some new research into our target consumer group.
A: Surely we _________ not _________ (need) more research!
B: I’m afraid so. We _______ simply not _____ (reach) our target and we _______ (need) to know how to get to them.
A: Of course, but we _____ (carry out) pretty exhaustive research before the project ____ (begin).
B: True, but we obviously _____ (reach) the wrong conclusions, so it _______ (mean) we ________ (have to) go back to square one.

4. Word study
Match the words on the left with their closest equivalents (synonyms) on the right.
1. preliminary
2. to run (a test)
3. to reach (a target)
4. to scale up (production)
5. to work on (something)
6. a phase
7. on a small scale
8. (keep me up to date
9. to hold (a press conference)
10. (tell me) where we stand

a. to prepare…
b. in limited quantities
c. to have…
d. …informed
e. a stage
f. initial
g. to increase…
h. to carry out
i. to achieve
j. … what the position is

[color=blue]Key to 3[/color]
A: When did the project start?(When was the project started?)
B: It began at the end of last year.
A: What have the results been like so far? (What are the results like so far?)
B: Rather disappointing. We (had) hoped to reach our targets before now.
A: How do you account for these results?
B: It is difficult to say. The retailers think the product is over-priced.
A: Really?
B: Yes. As you know, this product targeted at the 30-40 age group. I do not think it reaching/has reached them.
A: So what are you do about it?
B: We have justcommissioned some new research into our target consumer group.
A: Surely we do not need more research!
B: I’m afraid so. We are simply not reaching our target and we need to know how to get to them.
A: Of course, but we carried out pretty exhaustive research before the project began.
B: True, but we obviously reachedthe wrong conclusions, so it means we ________ (have to) go back to square one.

Key to 4
1. f
2. h
3. i
4. g
5. a
6. e
7. b
8. d
9. c
10. j